You’ll notice that the title of this article uses “SEO” as a verb, as in “SEO your website”. This is a common mistake made by people who are new to the industry of digital marketing and search engine optimization. We were fortunate enough to get Nashville Web Design (a prominent web design firm in Nashville TN) to give some of their top tips for optimizing websites!
As mentioned earlier, you don’t “SEO a website”. You optimize a website. SEO stands for search engine optimization. Search engines are large indexes of all the websites on the internet. You may have noticed that when you look for something on Google or Bing or Yahoo, they provide you with some pretty decent search results. Well that’s what they’re supposed to do! Search engine optimization is the practice of making your website compliant with the guidelines of the search engines, while also building up the popularity of your website so that it appears higher in Google, Bing and Yahoo.
The next time you look up a local service, (such as a dentist or a lawyer) remember that someone who is an expert in digital marketing got those guys at the top of the search results. The people who pay the most money tend to make it to the top. Search engines hide the formulas that take websites to the top so that it becomes more difficult for an SEO agency to win.
With all that being said, let’s get into some of the tips that you can use for your website.
Every web page has a title. This can be seen in the search results (usually you can see it as a blue link). You can also find the title of a page on the tabs at the top of your screen. This is one of the most important places to put keywords. Search engines will look at this and compare it to a search query. An example is if you searched the phrase “Vancouver Lawyer” and you see ten websites come up. The first five will probably say “Vancouver lawyer” in the page title. The last five might say “lawyer in Vancouver”. The reason that they were presented to you in this order is because the title of the page closely matches the phrase that you searched.
The same concept applies to many areas of your website. Now we’ll take a look at some of the things you can do on your website to optimize it.
Whenever you write a blog post, write a page, or write any content, you should make sure that you’re using keywords. These of course are phrases that people are searching online. The concept of optimizing your page titles also applies to this. You want keywords in all of your pages!
As an important note here, it’s important that your content is readable and that it is grammatically correct. It’s also important that you don’t stuff keywords through the pages of your website, or attempt to hide keywords from people (such as by writing content in the same color font as the background). Doing this could get your website banned from search engines.
The guys at Nashville Web Design have put a lot of money and time into testing these things and have found that you can easily get your website banned from a search engine by violating their guidelines. So make sure to play fair and be honest in your SEO!
Compress your images with an online compression software that’s free. This will save a lot of space on your server as well as speed up your website. By doing this you are offering a much better user experience! Be sure to do this will all images on your website.
Keep in mind that compressing your images will reduce the image quality. For some people this is a problem. That just means that you shouldn’t compress it to the maximum level.
You can actually tag a geographical location to your images. Just find a geo-tagging software online that you can use and start doing it! This will help your website appear at the top of Google for local search queries.
We’d like to thank Jesse and Mack (expert SEO and web designers) for their tips here today. If you’d like to learn more about SEO, please visit here for more information and take your web design journey to a new level!
There’s a somewhat small town in the state of Tennessee that’s called Franklin. If you haven’t heard of Franklin, TN, they’re known as the number one small town in Tennessee. They’re also very well known for being one of the more beautiful and affluent areas outside of Nashville.
Although Franklin may be somewhat small, there is definitely no shortage of commerce in the area. In fact outside of Nashville, Franklin is easily becoming one of the fastest growing cities in the state of Tennessee!
With that being said, we took a look into the web design scene in the area and found a great company that simply goes by Web Design Franklin TN. It’s owned and run by a guy named Erick who is local to the area and has been doing very well getting himself promoted as one of the top web designers in the area. After a little research it didn’t take us long to figure out that Erick and his team of awesome web designers really know their stuff!
We found out that last year Erick was recognized as being among the top 5% of advertisers in the country. We also saw that he had been featured on Thumbtack.com as well as several other online publications. It was easy to see that we weren’t just talking to some local hillbilly. Erick and his guys are real professionals in the industry!
In talking to Erick about his web design company we found out that the strategy he has been following involves using a lot of search engine optimization in order to take over markets and build a brand. He said it can be difficult and time consuming to take over a very large market (such as Nashville) which is why the company often targets smaller suburbs that can be easily taken over.
When we asked Erick for a couple samples of the websites that they had worked on, He showed us an Omaha painting contractor as well as a local Franklin landscaper. Both websites show high quality work and attention to detail. We asked him also to show us some samples of the SEO work that he’s done, but for the sake of confidentiality we will not be revealing that information here.
Erick was generous enough to tell us more about how a web design company can go about taking over a small market place and become the dominant player in the industry. He said it’s a technique he also sometimes uses in his SEO efforts. Here are the steps he takes:
The first thing to do is identify a small market. It’s important that the area isn’t too small to where there isn’t any search volume on Google. You can use Google AdWords Keyword Planner to find out what phrases are being searched in Google. There are other online tools available as well, but Google is usually the best resource to find out traffic volume. So find a small city and check to see if people are searching for your services in that city.
The Keyword Planner is a tool that will give you a general idea of search volume. It should not be relied on to give you exact figures. If it says that there are 10 searches a month for a search phrase, that means on an average month in a year there are more than 5 searches conducted for that month, but less than 15. It does not mean that every month there will be searches conducted for that phrase. In fact, if you consult the keyword planner for a phrase like “Christmas lights in Franklin” you’ll see it still gives you an average search volume of 10 searches a month, but it is easy to see that most of these searches are really only happening around the end of the year.
After you’ve found a small area that has search traffic for your product or service, you can implement those keywords in your website so that you can rank easily for them. You can see on Erick’s website that they use a lot of phrases like “web design company” to help them rank better in Google.
Franklin Web Design likes to do a lot of work with contractors. According to Erick it’s a great market because contractors are almost always looking for work and he knows a lot about the industry. In particular, Franklin Web Design works with a lot of painters, landscapers, roofers, plumbers, flooring contractors and more. They even help with YouTube and video SEO as you’ll see in the video below:
These guys are even building a campaign that will general leads for painters by getting their own websites to rank highly in Google and then selling the leads that come through. You can see one of these painting websites here. The idea is to use call tracking numbers to monitor the leads that go through and thus being able to track how many leads a person is getting and charging them for the leads. This of course differs from the model put out by Thumbtack or Home Advisor because it will remain exclusive to a single painting company.
Without a doubt these guys are going to take over the market in Franklin. They certainly show the know-how and have the push-through to pull off a task like this. Their design work shows a very high level of expertise in their trade, and their SEO work is phenomenal. While most SEO companies and web designers are promising the world, these guys are proving all over the place that they can actually get the job done right. We appreciate their time and their willingness to speak to us about the scene in Franklin, and we’d like to invite them back for a follow-up in the future!
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We all know that the internet houses a lot of wonderful surprises and these are something everyone can benefit from as long as we use it the right way. Businesses are one of the many that has a lot of advantages online. They can increase their visibility and potentially increase the number of patrons they have especially if they reach out to the right set of people. Online promotion is crucial to all types of businesses and so is digital marketing.
Digital marketing can be simple to complex, depending on how the company designs it. The company can determine whether they need to add or remove some strategies should the need arises. However, there are part of digital marketing that are not and should not be easily discarded. These are the most basic but also most important parts of digital marketing. For many businesses nowadays, having an effective digital marketing is a major plus but can also be very challenging. If a business is not able to determine well on which part of its digital marketing is really not working, then issues may arise.
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Emails can become a bother to a consumer, especially when it is not sent in an orderly manner and the contents have no significance with the business. Running to the right individuals will certainly change the results. You can be sure that the results you are expecting will be delivered with the right people to work on it.
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This is actually one of the ways to do digital marketing. The internet, though provides a great base for marketing, also gives people a chance to voice their opinions, which can be either good or bad. People who have had a good experience with a company post positive comments that help further enhance company image. But when a disgruntled employee or a customer with a rare bad experience posts negative reviews, it can tarnish a company’s online reputation.
Internet marketing services offer online reputation management solutions that can help keep negative reviews on the back seat, and thus maintain brand image. Other than these services digital marketing also involves Responsive Website Designing, Pay Per Click Advertising, Content Development and the use of an effective Digital Strategy. Many internet marketing companies have experienced digital marketing strategists to plan digital strategies. A strategist holds responsibility for successfully planning, examining, recommending and executing marketing strategies through various channels.
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