You’ll notice that the title of this article uses “SEO” as a verb, as in “SEO your website”. This is a common mistake made by people who are new to the industry of digital marketing and search engine optimization. We were fortunate enough to get Nashville Web Design (a prominent web design firm in Nashville TN) to give some of their top tips for optimizing websites!
As mentioned earlier, you don’t “SEO a website”. You optimize a website. SEO stands for search engine optimization. Search engines are large indexes of all the websites on the internet. You may have noticed that when you look for something on Google or Bing or Yahoo, they provide you with some pretty decent search results. Well that’s what they’re supposed to do! Search engine optimization is the practice of making your website compliant with the guidelines of the search engines, while also building up the popularity of your website so that it appears higher in Google, Bing and Yahoo.
The next time you look up a local service, (such as a dentist or a lawyer) remember that someone who is an expert in digital marketing got those guys at the top of the search results. The people who pay the most money tend to make it to the top. Search engines hide the formulas that take websites to the top so that it becomes more difficult for an SEO agency to win.
With all that being said, let’s get into some of the tips that you can use for your website.
Every web page has a title. This can be seen in the search results (usually you can see it as a blue link). You can also find the title of a page on the tabs at the top of your screen. This is one of the most important places to put keywords. Search engines will look at this and compare it to a search query. An example is if you searched the phrase “Vancouver Lawyer” and you see ten websites come up. The first five will probably say “Vancouver lawyer” in the page title. The last five might say “lawyer in Vancouver”. The reason that they were presented to you in this order is because the title of the page closely matches the phrase that you searched.
The same concept applies to many areas of your website. Now we’ll take a look at some of the things you can do on your website to optimize it.
Whenever you write a blog post, write a page, or write any content, you should make sure that you’re using keywords. These of course are phrases that people are searching online. The concept of optimizing your page titles also applies to this. You want keywords in all of your pages!
As an important note here, it’s important that your content is readable and that it is grammatically correct. It’s also important that you don’t stuff keywords through the pages of your website, or attempt to hide keywords from people (such as by writing content in the same color font as the background). Doing this could get your website banned from search engines.
The guys at Nashville Web Design have put a lot of money and time into testing these things and have found that you can easily get your website banned from a search engine by violating their guidelines. So make sure to play fair and be honest in your SEO!
Compress your images with an online compression software that’s free. This will save a lot of space on your server as well as speed up your website. By doing this you are offering a much better user experience! Be sure to do this will all images on your website.
Keep in mind that compressing your images will reduce the image quality. For some people this is a problem. That just means that you shouldn’t compress it to the maximum level.
You can actually tag a geographical location to your images. Just find a geo-tagging software online that you can use and start doing it! This will help your website appear at the top of Google for local search queries.
We’d like to thank Jesse and Mack (expert SEO and web designers) for their tips here today. If you’d like to learn more about SEO, please visit here for more information and take your web design journey to a new level!